Report: Bids Expected This Week To Buy 100% Of UFC
Bloody Elbow – As we previously reported, rumors have been circulating this year about a possible sale of the UFC. Now, reports indicate that bids for the company are expected as soon as today.
According to Dave Meltzer of MMA Fighting and the Wrestling Observer:
“The bidding period is expected to end this week, on or around 6/16, regarding a sale that is expected to be in the $4 billion price range for 100 percent ownership of the UFC.”
Meltzer identifies 3 potential buyers right now – William Morris Endeavor/IMG, China Media Capital, and the Dalian Wanda Group (also based out of China). China Media Capital was mentioned as far back as March, though at the time, the discussed valuation was $6 billion. In 2015, one of the UFC’s strongest years, Forbes called the company the 10th most valuable sports brand, and cited it as being on the way to a $3 billion organization.
Usually where there is smoke there is fire. I am almost certain the UFC is going to sell soon and it still depresses me. I always believed Dana White liked the power and prestige of being the face of the UFC but now I am not so sure. Hundreds of millions of dollars can change anybody’s mind and I can’t say I would blame them if they did. I just hope the company that buys them feels like they got screwed in the deal and shows up to pay in pennies. Dana and the Fertitta’s would still have the convenience of all that money with the inconvenience of rolling all that coin before they can deposit. It is a win, win situation for us poor folk who will never see that much money.