UFC Sale

Rumors Of Potential UFC Sale Pop Up Again

Published On March 25, 2016 | MMA News
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Bloody Elbow – On and off rumors about Zuffa selling the UFC have been floating around for a few years now. Last Thursday Bleacher Report (and former Bloody Elbow) reporter Jonathan Snowden commented on a new one when he tweeted that there were “strong rumors that #UFC in talks with China Media Capital to sell the promotion. Looking for a $6 billion valuation.”

Are the rumors true? Honestly, I don’t know, I’ve been unable to confirm it either way, just as I had been unable to confirm or rebut the previous rumors. True or not, the name China Media Capital is an interesting one because not only is it one that Zuffa should know very well, but it also demonstrates the connections the UFC has developed over the years amongst the movers and shakers of the financial world.

The rumored buyer, China Media Capital, is a private equity and venture capital firm that is based in Shanghai and has made a name for itself investing in media, technology and entertainment in and outside of China. It is also no stranger to big investments, having recently paid $400 million for a share of Manchester City and other soccer clubs and $1.25 billion for the rights to the Chinese Super League, the country’s main soccer league.

Rumors like this pop up every now and then and I don’t think there is anything to worry about. The UFC owners love being the UFC owners. I am sure they do it a little for the money, but a lot for the power. Dana White would not be able to survive if he wasn’t Dana White. Frank and Lorenzo probably would like to make a buck but I guarantee they would love growing this sport to the level of the NFL. Ahhh, I just did the math and even with Dana owning 9% of the company he would be looking at a 540 million dollar payday at a 6 billion evaluation. Forget everything I just wrote. They could definitely sell.

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