WWE Reportedly Creating New “Broken” Character For Matt Hardy, Why Impact Will Allow It
As we have seen on WWE TV in recent weeks, Matt Hardy has been teasing the debut of the “Broken” Matt Hardy character, and the teases ramped up this week when he had a “Breakdown” after his Raw loss to Bray Wyatt.
As we have been noting, Matt Hardy has not been using the word “broken” in reference to his character’s “condition”, but rather he has been using the word “woken”.
According to Justin Barrasso of Sports Illustrated’s Extra Mustard, WWE is indeed creating a retooled version of the “broken” character for Hardy to use in WWE. He will not actually be referred to as “broken”, however.
It appears as if Matt Hardy will indeed be able to use the version of the character with no contention from Anthem Sports and Entertainment, as Anthem’s Ed Nordholm issued the following statement to SI regarding Hardy’s use of the gimmick in WWE:
“We have seen the character development and will be interested to see where they take the concept. Our new talent agreements all incorporate language that allow talent to continue to use their IMPACT persona after they leave the company. We are working with our legal team to amend our existing agreements to extend this to all of our current and former talent.”
As we previously reported, Hardy has filed to trademark the “Broken Matt Hardy” name, but must wait until late December for anyone to oppose the trademark. Given the above statement Nordholm, however, it appears likely Hardy will retain all rights to the name.
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