WWE Not Supporting Brock Lesnar’s Return to UFC
Business Insider – “Brock is a unique proposition, but just to get to the broader question: UFC is not a competitor to the WWE because we are entertainment and UFC is competitive sport. It’s very different. WWE is all about protagonists and antagonists where ultimately our conflicts are settled in the ring with action that is akin to Hollywood. It’s incredible stunt-like action and the match itself tells a story, but our audience is engaged in the characters and their storyline. It has to be relatable to them so that they care to see the tragedy or triumph and we’re at an advantage because we can script it.
UFC, they can make a big star but the second that person loses, they lose credibility, and how do you continue to make that star rise? So I think we have the best of both worlds and the opportunity to tell the stories in the way we want to tell them.
In Brock Lesnar’s case it was really a special case that we are allowing him to do this fight [against Mark Hunt on July 9]. But like you said it’s not really a cross-promotional opportunity, but we are allowing him to participate in that fight.
We are not supporting the fight necessarily but, again, it’s not a competitor to us and the more that our superstars, that’s how we refer to our talent, the more they do outside of WWE, the more awareness it generates and the broader the audience can be that is then brought back into our properties. So we recognize the value of that.” – Stephanie McMahon
Well, this is pretty damn interesting. I had thought it was strange that there has been zero mention of Brock Lesnar fighting at UFC 200 on WWE programming. Stephanie McMahon’s quote from an interview she did with Business Insider is pretty compelling insight to the situation. Just pure speculation here, but I’m guessing Brock forced WWE’s hand in this somehow. Lesnar’s backstage reputation is notorious, especially when it comes to the negotiating table and getting whatever he wants. I would have loved to have been a fly on the wall when all this came up. Did he threaten to quit if they didn’t let him go? Did he have some sort of clause in his contract all along allowing this? I really hope we get more details on this. Stephanie’s statement doesn’t give a whole lot of information, but more of a deflection of the situation and why WWE isn’t promoting it. If I’m a betting man WWE isn’t truly happy with the fight or with Lesnar for doing the fight. Again, 100% speculation…but dammit, I bet I’m right!